Jonathan is a seasoned customer-centric and commercial leader with over 21 years of experience in integrated marketing and business transformation strategies, driving excellence in customer experience across renowned brands in healthcare, travel and hospitality, consumer tech, and telco. He specialises in delivering strong commercial outcomes, including market share growth, increased revenue, and enhanced customer engagement in highly complex and competitive markets.

Throughout his career, Jonathan has successfully led high-performance teams, crafting impactful brand and performance campaigns while developing the essential marketing infrastructures that drive measurable ROI and profit growth. His extensive leadership portfolio includes senior roles at Baxter Healthcare, Banyan Tree Group, Huawei International, Starwood Hotels & Resorts, Singtel, and Zouk Group, where he has consistently prioritised and championed customer-focused strategies to shape business outcomes.