Ms Goh Shufen is Co-founder and Principal at R3 – an independent global marketing consultancy working with twelve of the top twenty global marketers, with offices in Asia, North America and Europe. She has more than two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimisation of agency partnerships and measurement. 

Ms Goh is currently serving her second term as President of the Association of Advertising & Marketing and chairs the regional marketing effectiveness platform, APPIES. She is a member of the Singapore Turf Club board and a mentor to European startups venturing into Southeast Asia. 

Ms Goh has co-authored books on marketing leadership and digital transformation, and is championing women through Women of the World, an initiative she founded to connect and elevate women in the marketing industry.